Picture yourself driving in your run of the mill light to heavy traffic on a wide road in an urban setting. In that surrounding I bet the high rises are full of adds, commercials and what not. Now since traffic is heavy, you only need to take your eyes off the road for more then 2 seconds (really!) to miss the fact that the car in front of you stopped and crash into it. And that is not a pleasant or cheap thing and can even cause injury (a whiplash with the neck turned is worse then a normal one). You may say, and I may even agree, that texting, eating or a lot of other action (stupid) people do while driving make for worse distractions, but true as it may be, having outside distractions whose sole purpose is to get the drivers attention is a bit on the crazy side.
Some say the worse adds are of the naked women (or men for that matter) or some obscenity of some sort. I won’t put one as an example for obvious reasons. I actually think that each add that consist of more then, say, 3 words and a logo is a bad on, and I will prove it here – try not to look at the examples for more then 2 seconds.
The weird thing is that to stop all the “driver oriented adds” a simple law change is all that’s needed and with all the “don’t text and drive” campaigns now I really hope someone will deal with this too. The add agencies are only trying to distract the driver, what else do you need to see that it’s a bad idea putting them signs up?!
But the thing is that the guys upstairs don’t get it – they even put up signs themselves that are against distracted driving….
It could be said that putting billboards in light traffic areas shouldn’t be too dangerous, as you won’t be in close quarters with your driving neighbor, but still I do think the world will be a bit better without all the over big billboards. People love distractions, we should help them avoid some.